Get it? Because my name is Mal. And I'm inappropriate.

Thursday, May 1, 2008

Having doubts about carpet?

I think every person that has some level of quick wit or sarcasm at least once in their lives will be told, "You should really go into advertising."   My parents have told me that on numerous occasions, usually after I have just recounted a particularly funny story or postulated on how to improve the Bud Light team's marketing tactics ("This would really be more effective if they used green jell-o").  How that qualifies me for advertising, I'm not quite sure.  Every time it is mentioned, I flash back to the famous scene in The Graduate  concerning the word "plastics." But today, while procrastinating and watching Oprah interviewing the cast of Sex and the City (sidenote: I would do anything to never hear that Fergie song again) I thought, "Yes, maybe I should go into advertising."
Why the sudden change of heart?  It was a carpet commercial for National Floors direct in which a woman, without any explanation or background information (it was, in fact, before the ad even stated which company it was advertising) proclaimed, "I'm a skeptic, but I needed some carpeting."  Apparently, skeptics don't like carpeting?  Carpeting causes gullibility? Did you know the word "carpet" isn't in the dictionary?
Now, I'm all for the occasional low-budget commercial (can I get a Head-On?) but really, this just comes down to not making sense at all.  Whether the nice 50-something lady in the red turtleneck is a skeptic really has no bearing on whether or not she needed carpeting.  Maybe her feet were cold; maybe she spilled some red wine; maybe that pagan animal slaughter ritual got a little out of hand the other night; the point is, ma'am (I am addressing you directly now, pagan turtleneck lady), it's OK to be a skeptic and install new carpeting.  It is not OK to allow this kind of idiotic advertising to continue.  

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